Clik here to view.
The New 360 Storytelling Experience: Focus Groups
In an effort to craft a brand idea or story custom made for the rabid audience, start focusing on the fans. There are a variety of free platforms to test your ideas, story, and characters and get...
View ArticleClik here to view.
NBC: Fourth Place To Future First?
Sometimes necessity and a painful wallow in fourth place in a field of four is the mother of invention. Today’s MediaPost features an article by David Goetzl about Jeff Zucker’s recent investor...
View ArticleClik here to view.
The New 360 Storytelling Experience: Distribution
Distribution takes on many new and exciting forms in the world of 360 storytelling and needs to be strategically mapped, based on the specific needs of your story. The bad news is, audiences will...
View ArticleClik here to view.
The Brand Police Never Sleep: GoodGuide Good for Brands…and US
The brand police are knocking at the door. You can run but you can’t hide! In today’s Ad Age, Jack Neff writes about Good Guide, a consumer brand rating site that has already put their scale of 1-10...
View ArticleClik here to view.
Episode 2: Digital Warfare, Choose Your Weapons Wisely
In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital...
View ArticleClik here to view.
Episode 3: Know Your Audience
In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific...
View ArticleClik here to view.
Episode 4: Audience Engagement: Keepin’ It Real
As we saw in Episode 3, there are several ways to track audience data. You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required...
View ArticleClik here to view.
Eisner: Dig In Your Heels Old Media, And You Die
It’s funny how technological and new media advances are exponential, audience acceptance of the same a bit less so, and the embrace of it all on the part of media professionals at a dark ages pace. We...
View ArticleClik here to view.
Episode 8: The Modern Audience Revealed
In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience...
View ArticleClik here to view.
Episode 9: Mass To Me Marketing
How excited were you when you saw Episode 8 and learned about the different types of audience? We know; Earth shattering. Keep it together because this week we’re going to astound you yet again with...
View ArticleClik here to view.
The New 360 Storytelling Experience: Focus Groups
In an effort to craft a brand idea or story custom made for the rabid audience, start focusing on the fans. There are a variety of free platforms to test your ideas, story, and characters and get...
View ArticleClik here to view.
NBC: Fourth Place To Future First?
Sometimes necessity and a painful wallow in fourth place in a field of four is the mother of invention. Today’s MediaPost features an article by David Goetzl about Jeff Zucker’s recent investor...
View ArticleClik here to view.
The New 360 Storytelling Experience: Distribution
Distribution takes on many new and exciting forms in the world of 360 storytelling and needs to be strategically mapped, based on the specific needs of your story. The bad news is, audiences will...
View ArticleClik here to view.
The Brand Police Never Sleep: GoodGuide Good for Brands…and US
The brand police are knocking at the door. You can run but you can’t hide! In today’s Ad Age, Jack Neff writes about Good Guide, a consumer brand rating site that has already put their scale of 1-10...
View ArticleClik here to view.
Episode 2: Digital Warfare, Choose Your Weapons Wisely
In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital...
View ArticleClik here to view.
Episode 3: Know Your Audience
In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific...
View ArticleClik here to view.
Episode 4: Audience Engagement: Keepin’ It Real
As we saw in Episode 3, there are several ways to track audience data. You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required...
View ArticleClik here to view.
Eisner: Dig In Your Heels Old Media, And You Die
It’s funny how technological and new media advances are exponential, audience acceptance of the same a bit less so, and the embrace of it all on the part of media professionals at a dark ages pace. We...
View ArticleClik here to view.
Episode 8: The Modern Audience Revealed
In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience...
View ArticleClik here to view.
Episode 9: Mass To Me Marketing
How excited were you when you saw Episode 8 and learned about the different types of audience? We know; Earth shattering. Keep it together because this week we’re going to astound you yet again with...
View Article
